Okay, So what's next?

Our brand will embody the dark side of female superheroes, something that likely hasn’t been seen since the days of Catwoman. The strength and skill of the women in our film will be the differentiating factor between us, and our predecessors. The sex appeal will only be a small factor in the fleshing out of the characters, it will be used to draw in the viewer (particularly male) – they’ll be hooked by the power these women hold. Since the idea of our film is somewhat novel – it hasn’t been seen in recent years – it has the potential for branching off into ancillary markets such as video games, which was discussed in an earlier post.

             

This adds value to our franchise, as creating a fresh and new initiative will allow for the creation marketable products that will range from fierce action figures directed younger girls, to video games and posters for older males.

One of the most important things we want/need to address in all stages of our venture, is that it be of the utmost and superior quality work and presentation. The creation of this project was done so under the notion that it would carry an appearance that would be taken seriously. One of the main features of our mission statement is that a female franchise be viewed with a dark and unsympathetic tone. The quality of our production will reflect these ideals.

            In addition, because the Birds of Prey story has links to other generations of graphic novels and other characters and storylines, our film will carry these out. This allows for a wider audience, using nostalgic iconography to draw in more viewership. There are options with characters such as Batman and Wonder Woman, and storylines involving the Justice League (and Society) of America. With this in mind, the connectivity must be highlighted in our advertising endeavours in order to maximize its advantages.

            Within the industry, film franchises such as Charlie’s Angels have shown us that the empowered female genre subtype can be extremely successful. This, combined with the superhero film trend we’ve seen in the last few years, highlight a major opportunity for success.

Of course, with the positives, must come the analysis of any disadvantages that may present themselves. Some of the drawbacks our group will be keeping in mind are as follows.

            Being first time filmmakers, there is an obvious lack of experience that could play a role in the creation of the films. This must be counterbalanced by thorough research and working alongside co-creators with more experience in the industry.            
Similarly, Canadian produced films are often not taken as seriously as high-budget, American made films. The A-list stars being cast and the well-known director will be crucial in the reputation we’re trying to create.

            In addition, the recent rise in Superhero films hitting the market means that our franchise must draw attention to itself, keeping up with strategic marketing that will keep our name at the top of the list. The category of superhero film we’re putting forth will hopefully set it apart somewhat from the slew of similar films that will be being released parallel.

            Perhaps the most important threat to not only our film franchise, but any film being released in present day, is the ability of viewers to watch even brand new releases from their computers – for free, and in the comfort of their own homes. Piracy is an enormous issue facing media today, and the counterfire is only recently being created and tested. Online trailers and advertising are the beginnings of the effort to, perhaps, co-exist with the potentially detrimental world-wide-web. Our marketing must subtly illustrate the importance of viewing our film on a big screen with a giant sound system – as any action movie is better viewed on a giant screen than on a laptop.

Keeping all of these important things in mind, we can move forward with the research elements to create our franchise. Understanding your strengths is a valuable way to generate a profitable venture – but even more importantly – being aware of your difficulties can keep you on the right path to achieving success.